Prototype81

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About This Project

Problem: Prototype 81 is Terrell Owens’ emerging fashion athleisure line based in Los Angeles, California. They came to us looking to raise awareness of the fashion forward fitness-wear and restructure their website before the launch. Prototype needed help creating a brand story and digital strategy to establish a following of athletes and fashion gurus. They also came to us in need of a CMS to organize content, sales and inventory.  

Solution: Pixel took Terrell Owens’s flamboyant personality and the line’s fierce patterns to create a story that empowers its followers. We devised a social media strategy that balances the big-name athlete with the clothing’s equally impressive boldness to establish an engaging and provocative voice. Our team designed stand-out graphics and audacious copy to push the brand, as well as actively engaging with the target audience to grow awareness of the emerging brand.

Services:

  • Digital Strategy
  • UX Design
  • Web Development
  • Project Management
  • Social Media Management
Date
Category
Branding, Content, E-Commerce, Photography, Website