Problem: Prototype 81 is Terrell Owens’ emerging fashion athleisure line based in Los Angeles, California. They came to us looking to raise awareness of the fashion forward fitness-wear and restructure their website before the launch. Prototype needed help creating a brand story and digital strategy to establish a following of athletes and fashion gurus. They also came to us in need of a CMS to organize content, sales and inventory.
Solution: Pixel took Terrell Owens’s flamboyant personality and the line’s fierce patterns to create a story that empowers its followers. We devised a social media strategy that balances the big-name athlete with the clothing’s equally impressive boldness to establish an engaging and provocative voice. Our team designed stand-out graphics and audacious copy to push the brand, as well as actively engaging with the target audience to grow awareness of the emerging brand.