FRIENDS OF SHEBA - Pixel the agency


About This Project

Problem: Friends of Sheba Medical Center (FSMC) is a non-profit organization based in Los Angeles, California. The organization is dedicated to raising awareness and philanthropic support for Sheba Medical Center, the largest hospital in Israel and the Middle East. They came to us looking to gain social exposure and establish a philanthropic, educational and fun voice in their efforts to raise awareness of the hospital’s compassionate clinical care, cutting edge research and comprehensive training. They needed to create active appreciation for the support of their ally in Israel, both monetary and educational.

Solution: Pixel stepped in to develop an authentic voice for the organization and establish a frequent presence that takes its community everywhere Friends of Sheba goes, from breaking news of what’s happening at home in Israel to the star-studded red carpet events catered to raising millions of dollars and additional philanthropic support for Sheba Medical Center. Our team created an informative and fun voice by educating ourselves on Jewish religion and customs, along with all that Sheba Medical Center does. We’ve created contests and provided live social media coverage at all major events. From our efforts, we have helped Friends of Sheba raise


  • Social Media Management
  • Social Branding
  • Creative Development


Custom Field

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Branding, Content, Design