Bear Bottom Candles is a premium hand-poured candle company based in Los Angeles, California that is dedicated to helping their community. When they came to us, they were initially looking for a compassionate and educational ad campaign to drive awareness of their partnership with Club21, a learning and resource center for those with Down Syndrome. After the initial campaign, Bear Bottom Candles looked to us to create a social media strategy and revamp their website. They also needed a CMS to organize content, sales, and inventory.
With the initial ad campaign, Pixel created informative and engaging ads that drove awareness of Down Syndrome and helped Bear Bottom Candles raise money for the philanthropic organization. We incorporated incentives with the company’s products in order to encourage the audience to donate and join the cause. After the success of the ad campaign, we began working on the company’s general social media strategy, creating playful and shareable content that resonates with the brand’s target audience. We are also in the process of revamping the brand’s e-commerce site, transferring it from Squarespace to WordPress and Woocommerce.